We've talked a fair bit recently about data-driven marketing. Now it's time to discuss the next step: insight-driven marketing.
All successful marketing starts with a strategy. And a good strategy is based upon business intelligence and key market research. To achieve this you not only need data but human intellect too.
Data for data's sake won't help you formulate the best strategy. Insight marketing is less about data output and more about having a hypothesis to put this data to use. Thinking is key.
Ultimately, an insight-driven approach comes down to having a solid understanding of what insight you'll need, why, and how to put the data to best use.
Our Advanced Growth Framework does exactly this. It combines data-driven marketing with business intelligence and a tailored approach to create sustainable business growth. Check it out here.
Having a sound data-driven model should demonstrate the entire lifecycle of investment to conversion, but many tactical marketers think just because they track digital behaviour that the job is done.