Influencer Marketing is extremely powerful word-of-mouth. The internet has opened the world to everyone, and makes it possible for regular people to attract thousands of followers. Brands can utilise this to their advantage, but many don't know how. 

A common mistake is thinking you can buy influencers to help you grow your business. Big mistake. It's not about you, and it's certainly not just dishing out some products to be reviewed. Remember that influencers build relationships and they need an experience to do this. So give them an experience. 

You also need to look beyond numbers. Just because a person has an impressive number of followers, doesn’t mean they actually wield any real persuasive power. You need to take time to understand the influencer’s audience. Are they really engaged and in which way? Would your brand fit into this?

Although it's not easy to get influencer marketing spot on, it's an opportunity to interact with a new audience in an engaged and impactful way; one you shouldn't miss out on. The article linked to below explains how Influencer Marketing offers significant advantages over ads and PPC and why brands should be tapping its potential.