Marketing now operates in a complex, 360 degree, always-on environment. The customer is in charge and the world is connected.
Brands need to master marketing strategy, creative design, digital, social, inbound, marketing automation, re-targeting, PPC, email and SEO. The list is endless. However, most internal resources and budgets are not. On top of that marketers need to provide ROI - measurable success.
To measure success you need data. But few companies realise the power of data-driven decision-making, and a lot of marketers are struggling to get hold of the necessary data.
There is however a lot of data out there, that marketers can use, to provide a deeper understanding and insight. As data-driven decision-making is the most critical method for driving growth, data should form the basis of any strategy!