Always a pleasure to share content like this from Alexi Lambert. A simple, straightforward message that Inbound forks for all sizes of organisations, will cost less than outbound and give you better results.
Here ends the sermon for today.
In today’s business landscape, the consumer has more power than ever. Search engines, social media and other Internet resources have empowered people to educate themselves and seek out services on their own terms. If you’re a marketing manager, you might assume that only large enterprises with in-house marketing teams can attract this “new” type of customer through inbound strategies. This couldn’t be further from the truth. Inbound marketing is a vital tool that can open doors for any size business.