Law firms and all professional services! 

The biggest business pain I hear from decision makers in this sector is how to establish a deeper pipeline. Most are aware that 'Digital' can assist, but it always surprises me that for smart cookies, there's a lot of behind the curve behaviour. My theory is that the understandable tradition that drives the coal face practices, sometimes inhibits marketing needs.

So this article should be required reading for all sectors of professional services, it states the benefits quite clearly. Not only will Inbound Marketing work to cure the need for growth, but as Gillian Singletary from HubSpot mentions, all of the potential in house content writers you will have in your organisation will help to produce quality content and reducing your Marketing agencies fees.

Win, win folks!