Law firms and all professional services!
The biggest business pain I hear from decision makers in this sector is how to establish a deeper pipeline. Most are aware that 'Digital' can assist, but it always surprises me that for smart cookies, there's a lot of behind the curve behaviour. My theory is that the understandable tradition that drives the coal face practices, sometimes inhibits marketing needs.
So this article should be required reading for all sectors of professional services, it states the benefits quite clearly. Not only will Inbound Marketing work to cure the need for growth, but as Gillian Singletary from HubSpot mentions, all of the potential in house content writers you will have in your organisation will help to produce quality content and reducing your Marketing agencies fees.
Win, win folks!
In the past, legal firms have garnered most of their business through referrals, a tried and tested method that still works very well today. However, as is the case across many sectors, the way that people search for legal solutions has changed. Most individuals now carry out research online to find the best law firm for their needs. They are looking for educative and useful information that will help them to refine their search and source the best solution. Therefore, by creating content that will fulfil these needs, firms can broaden their reach significantly, going beyond their current clients and the resulting network that these clients open up for them through referrals. Instead, lawyers can connect with anyone who is searching for their services – provided that they produce valuable content that answers these people’s questions and addresses their problems.