A great blog from Eric Miller an engineer who originally sceptical about inbound marketing, has grown to understand it and appreciate it. He used his naturally inquisitive nature to delve into the nuts and bolts and possibilities of using it for his organisation. And understanding that like many companies, a lot of the basics were already being undertaken where he worked, he took it on board and made it work.

Inbound Marketing is more measurable, more precise and  works with a pre-defined expectation of results. And my experience is that in a technical environment, be it engineering, tech, or other manufacturing, once understood, there's a real buy-in and it works.

Do read Eric's blog in full, it's informative and offers good insight for fellow engineers.